Consuming Kids


“The consumer embryo begins to develop during the first years of existence.”

This video, shown in my introduction to sociology class, shows the power of commercialization in our country. It was eye opening to see how companies manipulate children into becoming consumers at a young age. I find the strategies of marketing disturbing. Parents should obviously be responsible for their children. But it is impossible for parents to protect them from the media 24/7. The video raises a lot of interesting questions. What will it take to improve the health of future generations? Should the FTC have more authority?

Katie P.

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